GeoCoder
Across many industries, there is an increasing need for ensuring the address provided by your customer is complete and accurate. This includes Banks & Financial Institutions, Hospitals & Diagnostic Centers, Public & Private sector employers, Service providers such as mobile, internet, utilities and many others. Geocoder is an AI application developed in-house at MCG that can validate the address provided and also enhance the accuracy and completeness of the address.
![GeoCoder product](https://static.wixstatic.com/media/be7152_4334b66bd22d4caeb90949c1c41676f6~mv2.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/be7152_4334b66bd22d4caeb90949c1c41676f6~mv2.png)
How it works
![Address providd](https://static.wixstatic.com/media/be7152_5badf8ad76834b3ca6bb2901508f90ea~mv2.png/v1/fill/w_64,h_64,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/be7152_5badf8ad76834b3ca6bb2901508f90ea~mv2.png)
Addresses provided by customers are passed through the GeoCoder AI model which breaks down the address into its individual components like state, city, street number, pin(zip) code and others
![Address to co-ordinates](https://static.wixstatic.com/media/be7152_7f50661de5c54c8fa02c2c57616f6f54~mv2.png/v1/fill/w_64,h_64,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/be7152_7f50661de5c54c8fa02c2c57616f6f54~mv2.png)
The model then scans the components and based on which assigns the score to the address to say it can be geo-coded (provided a latitude-longitude pair on earth’s surface) or not
![Co-ordinates verified](https://static.wixstatic.com/media/be7152_5eae7775e18f498087a6d4b66a144a7d~mv2.png/v1/fill/w_63,h_63,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/be7152_5eae7775e18f498087a6d4b66a144a7d~mv2.png)
Once the address passes the geo-coding test, it is passed through a second AI model within the Geo Coder. This AI model uses advanced NLP techniques, mostly based on transformers model to do the comparison with address data-base
![GeoCoded investigations](https://static.wixstatic.com/media/be7152_26462328edee41d5b81bcbfff29ae5e6~mv2.png/v1/fill/w_64,h_64,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/be7152_26462328edee41d5b81bcbfff29ae5e6~mv2.png)
Based on address matching, the Geo-coder assigns a probability score to the customer provided address based on which the need for further investigations can be decided
Features
![GeoCoder features -1](https://static.wixstatic.com/media/be7152_ac9b3412c8114249afaa27b086c1c8c5~mv2.png/v1/fill/w_64,h_64,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/be7152_ac9b3412c8114249afaa27b086c1c8c5~mv2.png)
Address validation
![GeoCoder features -2](https://static.wixstatic.com/media/be7152_60825237b054494997a5efc26ac3c08e~mv2.png/v1/fill/w_62,h_62,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/be7152_60825237b054494997a5efc26ac3c08e~mv2.png)
Address Quality Enhancement
![GeoCoder features -3](https://static.wixstatic.com/media/be7152_de64690516034a899d2c3ba6f1365a87~mv2.png/v1/fill/w_64,h_64,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/be7152_de64690516034a899d2c3ba6f1365a87~mv2.png)
Ensemble AI modelling techniques
![GeoCoder features -4](https://static.wixstatic.com/media/be7152_b056ff0c3b4944b1b3041153ea7dfecf~mv2.png/v1/fill/w_66,h_66,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/be7152_b056ff0c3b4944b1b3041153ea7dfecf~mv2.png)
Use of Transformers to achieve robust accuracy
Applications
Given the increased security and KYC (Know Your Customer) across a myriad range of industries, Geo coder will be immensely beneficial for address matching, validation and accuracy improvement in:
Banks & Financial Institutions
Telecommunications (B2C and B2B)
Public & Private Sector employers
Driving License issuance
Aadhar Address verification
Any industry needing address verification